Empowerment and Engagement in small enterprises – the case of the Tuscan Wine Hub / Responsabilizzazione e coinvolgimento nelle piccole imprese - il caso del Wine Hub della Toscana

Cristina Santini, Gigliola Paviotti, Concetta Ferrara, Sabrina Tomasi, Chiara Aleffi, Maria Pia Maraghini, Alessio Cavicchi


Moving from the diffusion of hubs in the last decade and the potential role they can play in fostering community empowerment and developing social innovation, this paper describes steps, activities and implications related to the setting up of the Tuscan Wine Hub, within the European project The Wine Lab. After the definition of the wine business scenario and hub main peculiarities, the analysis moves to the description of the main outcomes of the activities carried out within the Tuscany Wine Hub, highlighting the potential of this tool to foster collaboration among different stakeholders and promote innovative practices in rural and disadvantaged areas.

Partendo dalla diffusione che hanno avuto gli hub nell’ultimo decennio e dal ruolo potenziale che possono svolgere in termini di rafforzamento della comunità e innovazione sociale, il contributo descrive le principali fasi, attività e implicazioni legate al Wine Hub nato in Toscana nell’ambito del progetto europeo The Wine Lab. Il lavoro, dopo aver illustrato le principali caratteristiche del settore vinicolo italiano e dello strumento degli hub, si focalizza sull’analisi dei principali risultati conseguiti attraverso le attività organizzate nell’ambito dell’hub toscano, sottolineando le potenzialità di questo strumento per favorire la collaborazione tra stakeholder diversi e promuovere pratiche di innovazione nelle aree rurali e svantaggiate.

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DOI: http://dx.doi.org/10.13138/2039-2362/2430

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