Reviewing consumption patterns: an educational commitment

Abstract

Without any pretence of being exhaustive, this essay intends to focus on the importance of an e! ective marketing system in determining a real and lasting change towards social responsibility, fairness, the choice of values from the perspective of sustainability.
For many people commodities seem values to accept without wondering about their origin, their meaning and their use.
Pedagogical reflection must be committed to transform these dynamics in educational conscious choices, taking into account consumption through the media, considered to be one of the privileged places in which people in our society experience paths of socialization and interaction, in an innovative way.